Building software is hard. (Open secret: Doing almost anything worthwhile is hard. Working at our day-job is hard. Raising kids is hard. Meaningful relationships are hard.) When working on hard things, we always hit The Dip. It just seems too hard to fight through the challenges to get to the finish line. Accountability is our secret weapon for conquering the Side-project Dip.

Like most creative people, we have plenty of ideas. Filtering quality ideas out of our idea torrent, however, is the hard part. We use a simple process to figure out which ideas are worth more attention. It isn't perfect, but neither are we, so it feels like a good fit.

Mindery, our first Elixirized product, helps people keep track of important events for which they want reminders. Our first use case is subscriptions, such as streaming subscriptions. Most people save money just by signing up for Mindery, because that process makes them remember (and cancel) a bunch of subscriptions they have forgotten about.